MERCADEO Versión en español
Natures Path launches campaign invites consumers to share their path to healthy living
3 de febrero de 2016
En el comercial Runner la madre es la figura central
Natures Path, the largest organic cereal company in the US, launched a campaign inviting consumers to enjoy their path to healthy living. With the theme #OnMyPath the camapaign is comprised of two phases: a spot for national TV and the opportunity to win one of three adventure tours with the National Parks Foundation -celebrating its 100th anniversary-; and the second will be revealed in May this year.The spot titled Runner -in 15 and 30 second versions- starts with a mother sharing her thoughts on what motivates her. It is about making decisions for a healthier me, a healthier us. The TV concept, led by Macias Creative in partnership with Reslen+, tells a story that touches consumers with honesty, simplicity and a sense of personal exploration.We wanted to go back to basics focusing on a relatable message based on making healthy choices for yourself and for those you care about. Our #OnMyPath campaign allows us to share authentic, real life moments representing how many consumers live day-to-day. says Marcos Macias, Chief Creative Officer of Macias Creative.Darren Mahaffy, Marketing VP for Natures Path, explained that the core of their brand naturally leads to create a campaign that is genuine “#OnMyPath creates a platform for consumers to not only enjoy, but to share their path experiences real, organic experiences which highlights what our brand is all about.”
